"Bon Appétit" Takes on New Meaning for Cruisers

| December 8, 2009

Culinary buffs are in for a special treat when Bon Apétit Magazine offers special cruises.

This is a report from our cruise culinary editor Janice Wald Henderson. Janice has been a longtime contributor to many magazines, including Bon Appétit Magazine and Brides. Her articles have appeared in Vogue, Food & Wine, Eating Well, Cooking Light and numerous other publications. Janice is also the Los Angeles editor of the Essential Restaurant Guide at epicurious.com. Janice Wald Henderson Cruise Culinary Editor

"Bon appétit" will soon mean more than just a mealtime wish on some sailings. In the ever-expanding world of culinary-themed cruising, Bon Appétit magazine has announced it is now branding cruise vacations. What exactly does this mean for food-loving cruisers?

The press release isn't loaded with details so I emailed Michael von Wittenau, vice-president of strategic business development for Signature Travel Network, the travel cooperative partnering with Bon Appétit.

He said details are in development and promised me more information in a few weeks. I imagine the upcoming Bon Appétit sailing on Regent Seven Seas Mariner in July is the first of a few in 2010. The Regent cruise, departing July 18th, spends seven days in Tuscany and the South of France. I can't think of two better regions for finding superb restaurants and markets teeming with the freshest produce.

It appears the usual foodie magnets, like cooking classes (although these are hands-on, so kudos for that) and tastings, will be offered onboard. But knowing Bon Appétit magazine, I'm guessing that the folks in charge, along with Signature Travel, will come up with some exciting new ideas for culinary exploration at sea.


12-8-09 Bon Apétit Magazine to offer Branded Cruises Signature Travel Network and Bon Appétit magazine just announced a new partnership to create a culinary travel program for epicurean enthusiasts.

With the launch of a series of exclusive cruise and land vacations available for purchase only through Signature's Travel Specialists, travelers can now delve into culinary adventures through a variety of Bon Appétit branded vacations. Beginning in 2010, Signature and Bon Appétit will provide a collection of culinary immersion itineraries. The first scheduled holiday will be on the Regent Seven Seas Mariner departing on July 18, 2010 for a 7-day cruise, which will visit the Tuscan region of Italy and the South of France.

Travelers will now be able to familiarize themselves with a destination through culinary experiences such as: hands-on cooking classes, select tastings, wine and food pairing dinners, and much more. "We're thrilled about this partnership. It's a win-win situation," said Michelle Morgan, President of Signature Travel Network.

This joint program with Bon Appétit will work under Signature Travel Network's popular Personal Enrichment Series. The branded travel experiences will provide benefits to Bon Appétit and Signature clients through a variety of special offers, exclusive amenities and in-room/in-stateroom gifts. Some destinations the new program will feature will be Barcelona, Spain and Tuscany, Italy where guests will have the option to enjoy a private car and driver to guide them along a tailored culinary visit throughout the region crafted by Bon Appétit.

"Food is such a wonderful and vivid way to enjoy the individuality of a particular region of the world. The Bon Appétit branded departures will surely heighten the traveler's overall vacation experience. Traveling and tasting local cuisines go hand-in hand. By sharing the history and origins of each region's food, we will be providing a very different approach to discovering the spectacular destinations we will be visiting," said Michael von Wittenau, Vice President of Strategic Business Development at Signature.

The partnership with Bon Appétit and Signature will bring success to both organizations. "With a world class hotel and resort program, seasoned travel professionals well-versed in destinations around the world, and one of the industry's most robust amenity programs, we feel that Signature Travel Network will deliver the experience and authority that our readers have come to expect from us," says Paul Jowdy, Vice President and Publisher of Bon Appétit.

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