Norwegian Getaway is partnering with the GRAMMY Awards to create is own unique onboard experience.
Norwegian Breakaway will debut in early 2014
Okay, I said GRAMMY, not granny. And it's GRAMMY as in The Recording Academy, rather than grandma's cutesy nickname. I emphasize this as the Norwegian Getaway will not be a cruise ship for grandmothers. Currently under construction in Germany, the 4,000-passenger ship will be the largest to homeport year-round in Miami in early 2014. Norwegian Getaway is the sister shhip to Norwegian Breakaway, whose chosen onboard theme is "New York City, featuring the Rockettes and other City symbols. The "Grammy Experience" will be Getaway's unique onboard experience.
These days, it seems like every company and/or brand is partnering with cruise ships. Which sometimes is a good thing and other times is a nothing thing. But why not pair the cool and hip Recording Academy with a vessel designed for cool and hip (or wannabe cool and hip) guests?
Norwegian Getaway will feature the first GRAMMY Experience at-sea. And Norwegian Cruise Line is now the "Official Cruise Line Partner of the GRAMMY AWARDS."
What does all this mean? There will be a GRAMMY-themed cruise scheduled to sail in fall 2014. Stay tuned (pardon the pun). Something called the GRAMMY Experience, located on Deck 8, will open as an entertainment venue. It will feature artifacts chosen and curated by the GRAMMY Museum at L.A. LIVE in downtown Los Angeles. In the evenings, the room will feature live performances by past GRAMMY winners and nominees, among other distinguished entertainers.
That could be awesome. That is, unless the singers or musicians won their GRAMMY too-many years ago and smoked too many cigarettes and drank too much beer since. Or were just one-hit wonders. That said, I love listening to stars from other eras who may not fill big stadiums today but are still gifted and serious musicians.
It takes a lot to win a GRAMMY, which are the most credible peer-recognized award. Here's hoping this partnership has legs and builds into a fine music venue for real talent. You may not see The Rolling Stones onboard the Getaway, but that doesn't mean you won't still be wowed. ( ncl.com; grammy.com)