Azamara Going All Inclusive in 2013 by Paul Motter
The "upscale" cruise line now includes on-shore adventures, beverages and gratuities in the cruise fare.
Azamara will include beverages and
gratuities in the cruise fare
On the same day when its closest competitor, Oceania Cruises, announced upgrades to its "frequent-cruiser" program to include pre-paid gratuities and discounts on drink packages for guests who have already sailed at least 110-days cruising, Azamara Cruises answered the challenge with an upgrade to its entire cruise offering for everyone from the first day.
Beginning with all cruises sailing in 2013 Azamara cruises will come with the following benefits for everyone on the cruise:
I applaud Azamara for making these changes. I suspect that bar sales on their cruises were not significant anyway given their clientele and itineraries, and thus the inclusion of booze in the cruise fare was not a major cost factor, and will be offset by attracting more 'upscale' passengers.
Carnival Liberty New Year's Eve 2007
Liberty of the Seas 5/2008+11/2009
Allure 1/16/ 2011
Independence of the Seas 12/29/2013 Top-notch!
As a Silversea, Seabourn regular I never thought of Azamara. Now that they are going more all inclusive similar to Crystal I'm going to take a look. I think it's a great idea and a way to attract all new clientele willing to pay higher per diems. Also I thinks it's a great way to attract new passengers that would have saied other lines. To be honest at their lower rates they don't want RCI or even lower end celebrity clients. They want trade down from the five star cruise line passengers as well as celebrity and RCI suite guests willing to trade up. Also they need to attract the 30 and 40 year old set, they are the future of all these cruise lines