Carnival Introduces Camp Ocean

| Wednesday, 23 Apr. 2014

An all new marine life-themed children's program will accompany "Seuss at Sea" across the Carnival fleet

Not long ago Carnival Cruise Lines announced a brand-new and significant enhancement to its onboard children's programs based upon the popular family of characters in the Dr. Seuss books and films. Now, in addition to "Seuss at Sea" Carnival is also planning to completely redefine its onboard children's program for kids aged two to eleven.

"Camp Ocean" is the new onboard children's program theme set to replace the current Camp Carnival program aboard the fleet of 24 Carnival ships. As you can tell by the name the new program will be marine-themed. It is scheduled to be rolled out to the entire fleet by the end of 2016. The first ship to get "Camp Ocean" will be Carnival Freedom, about to undergo an extensive refurbishment to be concluded on May 24, that will include the new children's theme.


"Camp Ocean" program will immerse kids in the wonders of the sea through fun, engaging and educational experiences, according to Carnival, with more than 200 new ocean-inspired activities. It will begin with educational games with names like Sea Creature Discovery, Marine Life Trivia, Under the Sea Mad Libs and the Ocean Artifacts Memory Tray. Then they will also offer creative arts opportunities such as Design Your Own Aquarium, Make Your Own Sailboat, Sea Salt Art, and Create a Penguin from Oreos.

The three youngest age specific categories will each new and unique identities: children of ages two to five will be dubbed “Penguins,” those of ages six to eight will be called “Sting Rays” and nine to 11 year olds will be “Sharks.”

Camp Ocean’s environments will have an entirely new thematic look featuring light blue and white colored spaces representing an underwater milieu for the fun and experienced youth coordinator staff. More specific and distinctive new themes for the Camp Ocean areas and activities have already been custom-created for each of the new age designations – from miniature play igloos for the Penguins to interactive gaming stations for the Sharks. On Carnival Freedom, which begins a multi-million dollar refurbishment tomorrow, and Carnival Vista, which debuts in 2016, a new purpose-built Camp Ocean play area will include Party Reef, a common shared space that brings each of the groups together, as well as Creative Cove, a breakout room for arts and crafts activities.

“While our current children’s program already gets very high marks consistently, we’ve challenged ourselves to exceed expectations with a truly dynamic and diverse program for our youngest guests,” said Mark Tamis, Carnival’s senior vice president of guest operations. “With our new, highly tailored age groupings and themed activities connected to the oceans and their fascinating underwater habitats, we’re excited to invite kids to Camp Ocean to have an extra special and memorable Carnival vacation experience.”

Camp Ocean also provides travel agents with an exceptional family-friendly feature to market to their clients with children, he noted.

 The new Camp Ocean activities span across 11 key categories of play, including the core themes of active play, games, free play, arts and crafts and digital, coupled with additional categories such as role play, music, party time, science and discovery, social and food fun, all designed to find the ideal combination of activities catering to children’s varied interests.


New Badge Challenge

Carnival will also introduce a brand new Badge Challenge as part of Camp Ocean, which will provide the incentive and opportunity for kids to earn and collect badges as special mementos of their cruise.  Badge challenges will include a variety of unique activities that provide an original way for kids to learn about the ship they are sailing upon, experience the onboard adventures while gaining a sense of accomplishment. After completing the tasks involved, which may include trying a new food, making an aquatic towel animal or riding the water slide, children will collect corresponding Camp Ocean badges.



The New Carnival Play Panel

A brand-new panel of experts in child education, media and play has been convened by Carnival to develop and curate the more than 200 new activities that Camp Ocean will provide. The panel will also continually review and update the programming they have developed. Here are some of the people included on the "Camp Ocean" panel:

·         Toni Linder, professor emeritus at the University of Denver, is a child development and education consultant for young children both nationally and internationally who also serves as graduate coordinator at the College of Education at the University of Denver and specializes in child engagement and education.


·         George Arthur Bloom, has more than 20 years of experience in children’s media and programming including writing for longtime favorites such as Magic School Bus, My Little Pony and the original Transformers TV series.


·         Matt Brown, a recognized expert in play who has been vice president of LeapFrog and senior vice president of Scholastic, is an advisor for PBS Kids, and currently works as chief gaming officer of Conteneo.


·         Chris Byrne, a 30-plus-year veteran of the toy industry and current partner in aNb Media LLC who also serves as content director for


·         April Norris, loyal Carnival Cruise Lines guest and mother of two who serves as a trusted advisor to the brand.




Continued Leader in Family Cruising

The new Camp Ocean program builds upon Carnival’s leadership position in family cruising, according to the cruise line. More than 700,000 kids are expected to sail on Carnival ships in 2014, and "Camp Ocean" will be coordinated with the recently announced exclusive partnership with Dr. Seuss Enterprises to introduce the family-focused "Seuss at Sea," with youth, family, dining and entertainment experiences inspired by the world and words of Dr. Seuss. 

Carnival’s popular programs for tweens and teens, already known as Circle C (for 12-14 year olds) and Club O2 (for 15-17 year olds) will continue to operate across the fleet.

Rollout of Camp Ocean will begin aboard Carnival Freedom in May 2014 following a major refurbishment which will also include the line’s first Dr. Seuss Bookville interactive reading venue. Camp Ocean will be introduced on Carnival Magic, Carnival Breeze and Carnival Triumph later this year with the balance of the fleet implemented by 2016, including Carnival Vista which is set to debut in early 2016.


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